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Getting A Successful Newsletter Off The Ground
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Published on: 08/25/ 2008 | By: kaitlyn Miller
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About The Author: For more information, you can visit this page on newsletter printing
Website URL: http://www.printplace.com/mkt/newsletter-printing.aspx
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Does your business publish a newsletter or e-newsletter? If not, it should be. Newsletters are a great way to touch base and build relationships with your customers or prospects. Newsletter printing also helps you establish your expertise in your industry.
If nothing else, newsletters can help you communicate with your customers in a friendly manner that isn’t blatantly sales-oriented, which makes customers relate to you on another level – not just an organization to buy from, but an organization to learn from.
Even though your newsletters aren’t blatant sales material, they can still help you make sales. People want to buy from companies they feel are experts and that help them, not just take their money. Here’s a step-by-step list of what to do to get a successful newsletter off the ground or to revamp your existing newsletter.
1. Identify the newsletter’s purpose. Will it serve as a forum for customer opinions? Will it review industry news and not include anything about your company unless your company makes industry news? Will it include a calendar of events? It can be a combination of things, but make sure you keep the combination the same for each newsletter. Focus on giving advice and information; if your newsletter contains too many ads (a few are okay if you need the funding) people will lose interest quickly. Customers might also stop doing business with you if they see as your newsletter as just another advertisement.
2. Generate a mailing list. You can start with your current customers, vendors or B2B colleagues. Create a sign-up form for prospects on your Web site for an electronic or print version. Whenever a new customer places an order, ask if he or she would like to receive your newsletter. Keep your list up to date by purging old names or duplicates every month.
3. Establish a budget. Now that you know about how many copies of your newsletter you need to send out, set up a budget for it. You’ll need to cover postage, printing costs and a writer or editor as well as a designer, if you don’t want to write and design the newsletter yourself. Your budget will determine the frequency, length and mailing procedures. Contact your local post office or go to the U.S. Postal Service’s Web site at www.usps.com to check on postage rates for different newsletter weights and sizes.
4. Design the newsletter. Whether you design it yourself or hire someone, make sure the newsletter layout is consistent from issue to issue. People will often read a certain department first, and if you keep moving the placement of that department around people will stop looking for it and might stop reading your newsletter altogether.
5. Get it printed and mail it out! This is the exciting part! Send your files to a printer and either have the printer address and mail out the newsletters or mail them out yourself. Email the laid out newsletter file to people who want to receive the newsletter electronically. Wait for feedback and incorporate the feedback as necessary.
For more information, you can visit this page on newsletter printing
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